Graphic design is an ever-evolving field that continually adapts to new technologies, aesthetics, and cultural shifts. As we move into 2024, we anticipate some exciting trends that will shape the visual landscape. From innovative techniques to thematic choices, the world of graphic design is set to be vibrant and dynamic. In this blog, we'll explore the graphic design trends we're likely to see in 2024.

Graphic design has a function and ultimately solves problems. Design usually works within a commercial framework where its role is to encourage people to buy products, heed warnings or change opinions. Design can be beautiful and visually pleasing, but there is often science behind achieving the outcome. All designers strive to make visually appealing work, but this must be based on objective decisions and sound reasoning. Form follows function.

What can you do to make your website accessible and why is it important for business? When we design websites we make decisions to ensure the website is not only visually appealing, but also accessible to as wide a range of users as possible. These are some of the considerations that guide our website design process, but might well include valuable insight that helps you update your current website with some simple, straightforward changes.

Stylescapes can be extremely useful during the design process. They ensure that client and designer are on the same page with regards to what the end result should be by filtering ideas. They are great for clarification too. One persons idea of sophisticated or modern could be very different to somebody else’s. This stage of the process allows both parties to narrow the focus with a visual aid rather than just those generic terms. By spending the time adding this extra step at the beginning of a branding project, it saves time, revisions and disparity of expectations further along the line.

What makes a good logo? Logo design is more than just making a visually appealing mark. A logo needs to be simple, memorable, clear and appeal to the right target audience. A logo can’t just be fashionable either, it needs to be timeless.

How do we reach the end goal when designing brands and logos? The end product can look simple and easy, in fact, it should. But reaching that conclusion does involve more work than you might think. This is our logo design process and what works for us when branding companies.

These are some of our favourite design resources and tools that we use almost every day. From images and fonts through to icons and 3D animation. Plus, they are all absolutely free!