Stylescapes can be extremely useful during the design process. They ensure that client and designer are on the same page with regards to what the end result should be by filtering ideas. They are great for clarification too. One persons idea of sophisticated or modern could be very different to somebody else’s. This stage of the process allows both parties to narrow the focus with a visual aid rather than just those generic terms. By spending the time adding this extra step at the beginning of a branding project, it saves time, revisions and disparity of expectations further along the line.

What makes a good logo? Logo design is more than just making a visually appealing mark. A logo needs to be simple, memorable, clear and appeal to the right target audience. A logo can’t just be fashionable either, it needs to be timeless.

How do we reach the end goal when designing brands and logos? The end product can look simple and easy, in fact, it should. But reaching that conclusion does involve more work than you might think. This is our logo design process and what works for us when branding companies.