You may be satisfied with your company’s visual branding but uncertain about its true effectiveness, or perhaps you’re considering an investment in your visual identity. In either case, understanding whether your branding is making a meaningful impact on your business is crucial.

How do you define and target the right customers? Getting your target audience right and appealing to them through your brand is key. Logo design is only one part of your brand, and the whole package needs to align with the wants and needs of your target audience in order to grow a customer base in an effective way. Try to appeal to everybody, and you’ll end up attracting nobody.

What makes a good logo? Logo design is more than just making a visually appealing mark. A logo needs to be simple, memorable, clear and appeal to the right target audience. A logo can’t just be fashionable either, it needs to be timeless.

How do we reach the end goal when designing brands and logos? The end product can look simple and easy, in fact, it should. But reaching that conclusion does involve more work than you might think. This is our logo design process and what works for us when branding companies.

Handy hints on fonts and typefaces. Typographic heirarchy, how many fonts to use and how to design a page of content that people will actually read.

Getting your colour palette right is vital to communicate the appropriate look and feel for your brand. A children’s entertainer would look pretty dull if the logo was brown and black, and would you hire a solicitor with neon green and pink stationery? No matter how effective your logo design is, a brand can lose its appeal and won’t communicate to the right audience if the colours aren’t suitable for your audience and how you want to be portrayed.

Caring for your brand. When we design your new logo and you have a lovely new brand, we want it to stay that way. We offer brand guidelines to use as a rulebook to follow for yourself and any graphic design you produce as your business grows.

How can we help your business? We are experts in graphic design of all kinds, from branding and logo design, through to website design and print.

Before even starting to brand your company, there are a number of factors we need to take into consideration. From your target audience through to how we keep the brand consistent going forward.